Los Angeles is a city of celebrities and the birth place of modern day cinema. Rolex has been the watch of choice for celebrities everywhere since its debut on the silver screen in the 1970’s. Rolex appeared on the wrist of Sean Connery in the infamous 007 movie franchise. Since then movie starts, socialites, political figures, and elite athletes chose Rolex as their watch of choice not only because for its looks but also for the craftsmanship and durability.

Today, when you are flipping through the pages of glossy gossip magazines, watching TV, or enjoying a movie, you will more than likely spot a Rolex if you know what you are looking for. For example, Jennifer Aniston is a big fan of her yellow gold men’s Rolex Day-Date with a presidential bracelet. She has been seen wearing her Rolex at official functions as well as in casual settings. Rolex Day-Date president is truly a versatile and stylish watch as is evident by its seamless transition from one casual to evening events. If you are looking for a durable, elegant luxury Swiss watch, Rolex Day-Date 18038 with diamond dial markers, champagne dial, and a classic fluted bezel will be just what you need.

Jennifer Aniston is not the only one with a Rolex. Halle Berry has been seen wearing her Rolex Datejust II while Jennifer Garner prefers the earlier model Rolex Datejust. Jennifer Lopez has also been known to sport a Datejust.

Apart from being seen on the wrists of celebrities, Rolex has contributed to the LA culture by sponsoring important historic celebrations. On February 4th, 2014 Rolex was one of the few sponsors who contributed to the celebration of the 100th Anniversary of Beverly Hills.

So, whether you are in Los Angeles to party, to do business, just to relax, or you are an LA native, Rolex is the watch that will help you blend in and stand out of the crowd at the same time. Rolex offers a number of customization options that can make your watch uniquely yours. From the addition of diamonds and gemstones to unusual color dials, custom dial markers, choice of precious metals and, of course, variety of Rolex models, the possibilities of customization are nearly endless.

Ermitage Jewelers offers a variety of pre-owned Rolex watches in all models, designs, and styles. Should you choose to customize your watch with a few aftermarket additions, our skilled and professional watchmakers will be able to help you in no time. We offer pre-owned Rolex watches at unbeatable prices through our Atlanta based location or worldwide through our website. If, however, you would like to sell your Rolex watch, we can help you with that as well. We offer quick and discreet appraisal through our website or in our store. All you have to do is fill out a form and click send.